KENDRA SCOTT

SCADpro Collaboration Studio

My team at SCAD collaborated with Kendra Scott to assist in the research and development of concepts for a digital and retail campaign of Kendra Scott’s Color Bar, a personalized jewelry bar. We delivered a campaign that contained touchpoints in OOH, geurrilla, print, film, in-store and window displays, as well as utilizing future tech in the world of fashion.

I am unable to speak more about my work, due to an NDA agreement, but am able to list my contributions to the campaign.

Roles:

Art Director

Researcher

Strategist

Presenter